# Module 4: Graphics & Video Generation Using AI OVERVIEW Visual content plays an important role in business communication, marketing, presentations and digital engagement. Generative AI tools make it easier to turn ideas, documents and written instructions into infographics, images and videos. In this module, you will explore how to create visual content using Copilot Create, KIMI and Nano Banana Pro. You will learn how to convert documents into videos, create avatar-based videos using HeyGen and explore cinematic video generation with Sora and Veo 3. You will also learn how to write effective prompts for image and video generation and develop brand kits to maintain consistency across visual content. The focus is on using AI to produce professional visual materials, reduce content production time and support business communication and marketing activities. > Tools covered: Create with Copilot, HeyGen, Veo 3, KIMI, Nano Banana, Brand > Kits and Sora. WHAT WILL BE COVERED 4.1 CREATE INFOGRAPHICS WITH COPILOT CREATE, KIMI & NANO BANANA PRO Explore how generative AI tools can convert ideas, information and business content into visual materials. You will learn how to: * Navigate Copilot Create and explore its image creation capabilities. * Generate infographics using text-based instructions. * Convert business information into visual representations. * Explore KIMI and Nano Banana Pro for image and infographic creation. * Refine generated visuals based on layout, style and content requirements. * Create visual materials for reports, presentations and marketing activities. Practical application: Convert business statistics, product information and campaign messages into infographics that are easier to understand and share. 4.2 DOCUMENT TO VIDEO USING COPILOT CREATE Learn how to transform written information and documents into video-based content using Copilot Create. You will learn how to: * Prepare document content for video creation. * Identify the key information that should appear in a video. * Convert written content into a video structure. * Develop visual storytelling from business documents. * Generate and refine video content using Copilot Create. * Adapt video content for different communication purposes. Practical application: Convert training materials, product information, reports and business announcements into video content for employees, customers and other audiences. 4.3 AVATAR-BASED PRODUCTION USING HEYGEN Explore how AI avatars can be used to create video presentations and business communication content without requiring a traditional video recording setup. You will learn how to: * Navigate the HeyGen platform. * Select and customise AI avatars. * Prepare scripts for avatar-based videos. * Convert written scripts into video presentations. * Explore voice and language options. * Refine video output for professional communication. * Create videos for training, product introductions and business updates. Practical application: Create training videos, onboarding content, product explainers and business announcements using AI avatars. 4.4 EXPLORE SORA AND VEO 3 FOR CINEMATIC GRAPHIC PRODUCTION & VIDEO GENERATION Understand how advanced AI video generation tools can turn written descriptions and creative concepts into visual video content. You will learn how to: * Explore the capabilities of Sora and Veo 3. * Understand text-to-video generation. * Develop prompts for cinematic scenes and visual storytelling. * Generate video clips based on creative instructions. * Explore camera movements, scene composition and visual styles. * Refine video outputs based on the intended message. * Identify suitable use cases for AI-generated video content. Practical application: Develop promotional clips, campaign visuals, product concepts and short cinematic videos for business communication. 4.5 PROMPTS FOR INFOGRAPHIC, VIDEO GENERATION AND DEVELOPING BRAND KITS Learn how to write effective prompts for visual content creation and maintain a consistent brand identity across AI-generated materials. You will learn how to: * Write prompts for infographic and image generation. * Develop detailed prompts for video creation. * Specify visual styles, layouts, colours and composition. * Define the target audience and purpose of visual content. * Develop brand kits using consistent brand elements. * Apply brand colours, fonts, visual styles and other identity guidelines. * Refine generated content to maintain brand consistency. Practical application: Create a consistent set of branded infographics, promotional images and videos for marketing campaigns and business communication. SKILLS YOU WILL GAIN By completing this module, you will develop the ability to: * Create AI-generated infographics and visual content. * Convert written documents into video-based communication. * Produce avatar-based videos using HeyGen. * Generate cinematic video content using Sora and Veo 3. * Write effective prompts for image and video generation. * Develop visual concepts for marketing and business communication. * Create and apply brand kits to maintain visual consistency. * Select suitable AI tools based on the content requirement. * Refine AI-generated images and videos for professional use. LEARNING OUTCOMES After completing this module, you will be able to use generative AI tools to create visual content for business communication, marketing, training and customer engagement. You will be able to: * Reduce content production time: Create infographics, images and videos using AI instead of preparing every visual element manually. * Improve marketing communication: Convert product information, campaign messages and business statistics into engaging visual content. * Simplify training and onboarding: Turn training documents and written instructions into videos that employees can access and understand more easily. * Create professional video presentations: Use AI avatars to prepare product introductions, employee communications and training materials without traditional video production. * Improve business storytelling: Present complex business information through infographics, visual explanations and short videos. * Maintain brand consistency: Apply brand colours, fonts and visual guidelines across marketing materials and business presentations. * Support multiple business functions: Create visual materials for marketing, sales, HR, training, operations and internal communication. * Improve content development efficiency: Reuse existing business documents and information to develop different content formats for different audiences. * Expand creative capabilities: Explore different AI platforms and choose suitable tools for image generation, video production and visual design. * Reduce dependency on manual design and production: Develop initial creative concepts and visual materials faster, allowing teams to focus more on campaign planning and business communication. MICROSOFT AB-731 EXAM ALIGNMENT AB-731 knowledge area How this module supports it Identify the business value of generative AI solutions Understand how AI reduces the time and effort involved in creating business content. Identify benefits and capabilities of generative AI applications Explore AI capabilities for image generation, video creation and visual communication. Identify business use cases for generative AI Apply AI-generated visuals and videos to marketing, employee training and customer communication. Identify opportunities for AI adoption Recognise content production activities where generative AI can improve existing workflows. Understand the benefits of Microsoft's AI applications and services Explore Copilot Create and its role in supporting visual content creation. CONTINUE TO THE NEXT MODULE You have completed the graphics and video generation module and explored how AI can transform written information and creative ideas into professional visual content. In the next module, you will learn how to use personas, projects and notebooks to organise AI interactions, maintain context and work more effectively with information. Next Module 5: Persona-Based Prompting, Projects & Notebooks [https://teamacademy.help.center/article/1307-module-5-persona-based-prompting-projects-notebooks] Learn how to create structured AI interactions, organise information and use project-based workflows for different business requirements.